Unacademy Recruitment 2024

Unacademy, India's leading online learning platform, is on a mission to democratize education and empower millions of learners to achieve their academic goals. We collaborate with India's brightest educators to create a vast knowledge repository across diverse subjects and exam categories. As we continuously strive to expand our reach and impact, we're seeking a passionate Marketing Research Analyst to join our growing team and play a vital role in shaping our future endeavors.

Why Unacademy? Why This Role?

At Unacademy, you'll be part of a dynamic and innovative environment where your contributions will directly influence the learning journeys of millions. You'll work alongside talented individuals who are committed to excellence and making a positive difference. In this Marketing Research Analyst role, you'll leverage your analytical expertise to gather valuable insights into our target audience, market trends, and competitor landscape. Your research will inform strategic decision-making, helping us create compelling marketing initiatives that drive growth and user engagement.

The Position

Unacademy is seeking a highly motivated and analytical Marketing Research Analyst to join our team. This remote position allows you to contribute from anywhere in India, fostering a healthy work-life balance while collaborating with colleagues across the country.

Job Summary

As a Marketing Research Analyst, you'll be responsible for conducting comprehensive market research to support Unacademy's marketing efforts. You'll utilize various research methodologies to gather data on learner preferences, market trends, and competitor analysis. By analyzing this data, you'll gain valuable insights that will be used to:

• Develop targeted marketing campaigns
• Optimize marketing strategies across different channels
• Identify new market opportunities
• Measure the effectiveness of marketing initiatives
• Provide data-driven recommendations to improve user acquisition and engagement

Key Responsibilities

• Design and conduct market research studies, including surveys, interviews, and focus groups
• Analyze qualitative and quantitative data using statistical tools and software
• Identify key trends and patterns in the online education market and competitor landscape
• Prepare insightful reports and presentations that communicate research findings to stakeholders
• Stay up-to-date on the latest marketing research methodologies and tools
• Collaborate with the marketing team to translate research findings into actionable insights
• Develop and maintain research databases to ensure efficient data organization and retrieval

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 1 year (freshers can apply) of experience in market research analysis
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Sheets)
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously
• Strong problem-solving and critical thinking skills
• Attention to detail and a commitment to accuracy
• Passion for the online education sector and a keen understanding of its dynamics (a plus)

Experience

This role is open to both experienced marketing research analysts and enthusiastic freshers. If you have relevant experience, you'll bring a track record of success in conducting impactful market research projects. For freshers, your eagerness to learn, strong analytical skills, and interest in the education sector will be highly valued.

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Why Join Unacademy?

Unacademy offers a unique opportunity to be at the forefront of the EdTech revolution. Here are just a few reasons why you'll love working with us:

• Make a Difference: You'll play a vital role in democratizing education and empowering learners across India. Your work will directly contribute to the success of millions of students.
• Growth Opportunities: We offer a dynamic and fast-paced work environment where you'll have ample opportunities to learn, grow, and develop your skills.
• Remote Work: Enjoy the flexibility and convenience of working from anywhere in India.
• Collaborative Culture: We foster a collaborative work environment where you'll work alongside talented and passionate individuals.
• Competitive Benefits: We offer a comprehensive benefits package that includes health insurance, paid time off, and other perks.

Application Process

To apply, please submit your resume and a cover letter outlining your motivation for joining Unacademy and how your skills align with this role.

Join Us and Shape the Future of Learning!

Unacademy is a place where your talent and passion can truly make a difference. If you're a highly motivated individual with a strong analytical mind and a desire to contribute to a meaningful mission, we encourage you to apply!

General Overview

This role provides an exciting opportunity to delve into the world of market research within the booming EdTech sector. You'll be at the forefront of gathering valuable insights that will shape Unacademy's future marketing strategies and ultimately, the learning journeys of millions of students.

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